The Ultimate Guide About Brazilian Presidential Race

Presidential Leadership Analysis

The level of a country’s quality of life is related to its leadership.

So, here’s a brief summary of each one’s leadership style for my "outside- brazilian-boarder-friends":

Ps: It is an analysis of leadership, not of political positions.

Ps2: “impact on the structure of the company in the long term” is related to the temperament applied in interpersonal relationships and management style, and not the ideology or economic plan.

Jair Bolsonaro

In spite of polemics, today, Bolsonaro translates the Brazilian soul in many ways and is in the first position in the presidential race.

Focusing on simple and urgent demands, it differs from others by simple, direct language and the feeling that he lives in the same world as the brazilian regular worker.

But his objectivity and sincerity can not be confused with rhetoric. Despite taking crowds wherever he goes and embodying a national demand for political novelty he is not very charismaticm having some problems with women and LGBT. Don`t look for great speeches or to create great questions in his strategies of diffusion.

The strong point of the “myth” is the response, the reaction and the improvisation. This is merit of who is sincere and is not playing some character.

Perhaps the most sincere of all, he does not need more than three minutes to make a good impression…

But if you give him 20 minutes, he will ruined everything …

Now, if you give him eight hours, you’ll surely admire him once and for all — just like Paulo Guedes, one of the most valued Brazilian economists who is with Bolsonaro.

If you do not agree, how do you explain the fact that he’s one of the country’s most voted politicians for so long?

As Lula, a while ago, he find his "flow" position. Nothing is stronger than an idea that found space to be born. Claiming to be market liberal and conservative in culture, it is exactly what much of the country is asking for, without knowing how to say.

How deal with market: historically stand in a nationality and soberan politic. By now, try to sell a liberal image of make private some organizations and open space cutting dow some taxes in order to bring new companies and jobs.

External Political Style: Conservative, against all the social democrat government and not china friendly.

Know-How and Briefing Past Victories: Reserved Captain of military gets famous building an image in the politics since the 80`s protecting veterans of the second war and lobbying laws for traditional families.

Personal Style: commander

Form of action: need always be observing

Style in a sentence: do as I say

Emotional Intelligence: Driven to Conquer

When do better: in crises, to lead a revolt

Impact on the structure of the company in the long term: negative, for probably not creating space for new leaders or space for divergence. Leadership that generates stress and can oppress in the name of discipline.

Temperament: sanguine — good points: good companion, communicative and enthusiastic. Negative points: impulsive, exaggerated and stubborn

Marina Silva

Rather than converging “core” vows, she receives the frustration of both sides who tried , but cannot, viewed her as a representative (including christians). In the try to please everyone, no on can keep the path with her. Actually, is in the second place on the intention.

How deal with market: used to be a left, now deals with the new-left, but centered in the green project, as clean energy, Amazon protection, and regular law to develop the world nature

External Political Style: It is a flat person. Not mentioned about others countries.

Know-How and Briefing Past Victories: as minister of environment keep the amazonia protection, and avoid irregular extraction of woods. It`s a woman who came from one of the most poor brazilian area and won in life. A great personal history.

Personal Style: democratic

Form of action: creates consensus through participation

Style in a sentence: try to do like that

Emotional Intelligence: Collaborative Leadership

When it works out better: to create a MasterMind and open spaces. As a threat , can lose domain in negotiations and relationship dynamics.

Impact on the long-term structure of the company: positive. It inspires maturity.

Temperament: phlegmatic — positive points: calm, diplomatic and fulfilling. Negative points: indecisive, suspicious and introverted

Ciro Gomes

Who criticizes Bolsonaro, cannot criticize Ciro.

If politically they are opposed, one being right and the other left, when it comes to leadership, temperaments, ways of influencing and sincerity, are almost the same person.

His weak point is exactly also his strong area: the sincerity.

Colérico, northeastern, certainly, psychologically, has an internal motivation that is to show the elite of the Brazilian Southeast that an underestimated man born in Ceará can be much more than the prejudice says.

He does not usually interpret when use it: cholera or cynicism.
You need to accept that a great leader needs to be an catalyst person. And every political catalyst, begins to attract partnerships and partial fidelity not only by negotiation or vision, but mainly by personal connections.

Strengths influence, but failures connect.

Ciro should deal better with his weaknesses rather than hide them. He speaks very well to the reason of the Brazilian people, forgetting that this one does not know to listen with the head, but with the heart. He needs to change the pole of the brain at the time of his speech. Perhaps, his complexes convinced him that numbers and technical preparations would give him a place in the sun. But this place, in Brazilian politics, only reaches those who can speak the language of those who hear it. It represents a worn-out ideology, which only passionately enthusiastic supporters still hold. Appearing an irreplaceable memory always telling data and numbers with pseudo-absurd precision, it may be one of the last breaths of a generation of comrades who dreamed of a socialist country.

It is the most like Robert Stearns. Not personally, but polically.

How deal with market: agressive way, proposing taxes herritges and fortunes. Atack the six banks in brazil , bring in the comunist china and produces a new way to the state regules and above the market.

External Political Style: Do not criticizes MAduro in Venezuela and do not aprove what in the past was acounced as colonizers.

Know-How and Briefing Past Victories: Was governor of his state and a well ranked minister. It is a Harwrad student who brings from a traditional and rich family in Brazil.

Personal Style: rhythmist

How it works: it defines a high standard of performance and high expectations of results

Style in a sentence: do as I do, and do it now!

Emotional Intelligence: Conscious, Results-Driven

When you do better: to have quick results and impact the management pattern

Impact on the structure of the company in the long term: negative, does not focus on the production of new leaders nor creates a culture focused and based on the mission, which is distant, but on the leader, who is fleeting.

Temperament: Choleric — positive points: energetic, independent and determined. Negative points: sarcastic, vain and self-sufficient.

João Amoedo

It is a question of capacity of influence by legal maneuvers and political schemes or by the ability to synthesize security that will be good for everyone.

Latin blood is missing in him. Without a doubt, a good friend and a good mentor, but in terra-brasilis, accepted or not, leave your theory aside, you need to know how to take your place. Your position does not mean anything at all.

How deal with market: Totally Liberal. It promotes the idea to sell all the big compannies of the state.

External Political Style: Open marketing to everyone cuting down taxes and improving relationships with the world.

Know-How and Briefing Past Victories: The private area and the creation of a new part in Brazil who inspires the needs of the future, the "Partido Novo".

Personal Style: coach

How it works: develops people for the future

Style in a sentence: what do you think about it?

Emotional Intelligence: Developing Others and Creating Breakthrough.

When you do better: to create leaders and a cooperative environment

Impact on the long-term structure of the company: positive, develop people and create well-being

Temperament: Melancholic — Positive points: Skilled, loyal and dedicated. Negative points: theoretical, critical and inflexible.

Manoela D`Ávila

How deal with market: almost not deal with market

External Political Style: Totally left driven

Know-How and Briefing Past Victories: The College and a experience as politician in her city.

Personal Style: Afiliative

Mode of action: creating emotional boldness

Style in a sentence: ideology first

Emotional intelligence: communicative, to attract new members

When you do better: to improve environments

Impact on long-term corporate structure: positive

Temperament: sanguine — good points: good companion, communicative is enthusiastic. Negative points: impulsive, exaggerated is stubborn

Guilherme Boulos

How deal with market: it is the leader of a brazilian movement wich invades lands and farmers, close roads and preach the hate of the bankers owners. Don`t seems to be nice with the market.

External Political Style: completely, totally driven for the socialist cause.

Know-How and Briefing Past Victories: the leadership of mtst ( movement of the labors with no land)

Personal Style: visionary

How it works: mobilizes people around a clear vision

Style in a sentence: come with me!

Emotional intelligence: confident, reference of change

When you do better: when you need new facts to oxygenate gears

Impact on the long-term structure of the company: positive, for being inspiring.

Temperament: Choleric — positive points: energetic, independent and determined. Negative points: sarcastic, vain and self-sufficient.

Geraldo Alckimin

How deal with market: the protege of Fernando Henrique Cardoso, it is not a threat to the open market.

External Political Style: Open to talk with everyone.

Know-How and Briefing Past Victories: The mayor of São Paulo.

Personal Style: democratic

Form of action: creates consensus through participation

Style in a sentence: try to do so

Emotional Intelligence: Collaborative Leadership

When it works out better: to create a MasterMind and open spaces. As a threat you can lose your domain in negotiations and relationship dynamics.

Impact on the long-term structure of the company: positive. It inspires maturity.

Temperament: phlegmatic — positive points: calm, diplomatic and fulfilling. Negative points: indecisive, suspicious and introverted

Henrique Meirelles

How deal with market: expert in put together all the sides and make everybody part of the plan.

External Political Style: Never talk about that.

Know-How and Briefing Past Victories: a lot of experience in diferente governements and always delivered what ecnomically promissed.

Personal Style: democratic

Form of action: creates consensus through participation

Style in a sentence: try to do so

Emotional Intelligence: Collaborative Leadership

When it works out better: to create a MasterMind and open spaces. As a threat you can lose your domain in negotiations and relationship dynamics.

Impact on the long-term structure of the company: positive. It inspires maturity.

Temperament: phlegmatic — positive points: calm, diplomatic and fulfilling. Negative points: indecisive, suspicious and introverted

Flavio Rocha

How deal with market: Totally Liberal

External Political Style: Able to talk with anyone who brings investment

Know-How and Briefing Past Victories: owner of "Riachuelo", one of the greates companies on Brazil.

Personal Style: democratic

Form of action: creates consensus through participation

Style in a sentence: try to do so

Emotional Intelligence: Collaborative Leadership

When it works out better: to create a MasterMind and open spaces. As a threat you can lose your domain in negotiations and relationship dynamics.

Impact on the long-term structure of the company: positive. It inspires maturity.

Temperament: phlegmatic — positive points: calm, diplomatic and fulfilling. Negative points: indecisive, suspicious and introverted

We will now continue to evaluate their leadership level based on universally recognized principles of leadership, some of which I have used in our training with politicians and international leaders over the past few years.

The Tampa Principle in the brazilian candidates

What is observed is the ability of someone to mobilize people around their vision.

The presidential’s leadership ability determines his level of efficiency

According to John Maxwell, an entrepreneur who has provided leadership advice to federations and ministries around the world, such as Italy, Guatemala, and Paraguay:

“Leadership is like a cap that determines a person’s level of efficiency. The lower the person’s ability to lead, the lower his potential. The greater your ability to lead, your “cap” goes higher and your potential is greater “

Thus, we remember that in order to evaluate the candidate with this tool we must keep in mind two aspects of it: technical capacity and capacity for influence.

In Brazil, what we understand as influence here is already quite clear. Interpret the ability to influence based on “Sell hope” + “Communicate well”.

The higher you want to get, the more you will need LEADERSHIP. The more impact you want to cause, the more influence you will need to have. Anything you want to achieve will depend on your ability to lead others.

As technical capacity, we must ensure that, in principle, the position of president is executive. That is:it does not matter his past ability to create laws or interpretation of it.

In Brazil, with experience from past leaderships, we see that one of the greatest obstacles to leadership of anyone is the opposing dynamics and bureaucracy between the powers, so the need to generate influence to increase effectiveness.

Therefore, we will take technical skill as “backstage knowledge of national policy and experience in the public environment”.

Law of Navigation

“Steal, but does something.”

It boils down to the fact that, regardless of the candidate’s morals or curriculum, the candidate is able to pass on some confidence by simply predetermining the next steps in a clear and reinforced way — whether through advertising or ability.

Nothing is evaluated except the candidate’s competence as a public manager, that is: his ability to sell to the public an image that, despite everything, he is a candidate who makes, moves and proposes something, unlike that those who “only steals”.

Activism and movement are keys to this style of leadership, even if in the long run they are inefficient.

The Law of Navigation means setting a position on leadership and next steps, its opposite is omission

Relationship Principle

When it comes to leadership and developing your people, getting to know your team, the strengths and weaknesses, and the motivating “pushbuttons” of them, is so far more important than having a product, service or process knowledge.

In that sense, when it comes to achieving goals, 87% of your knowledge about your staff is preponderant over 13% of the knowledge of the product / service.

So here, analyzing the leadership of a president, we will see that the success / popularity of all world leaders, from democracies to monarchy, depends on their social skills and ability to relate, not on their technical knowledge. Contrary to what many focus when they are able to choose their vote.

Philosophy of Leadership

The most common, most error-prone and addressed in our national leadership for decades, is the goal plan.

By bringing apparent and faster results, it is the preferred way for leaders and politicians to take on any goal, for the need to provide a fast answer.

Despite their speed, their responses at this level of performance are almost always superficial and palliative. Hence most of our ills in economics and politics.

Another, less popular and more difficult, level to adopt is the growth plan.

Implementing this philosophy is more difficult because in this case the awareness of the team and the public must be directly connected with the long-term vision, not with the results of now.

They are two distinct threads where you can see below where each leadership fits best.

The Momentum Principle

In this case, we will basically look at three pillars to see what the presidential leadership sums up here:

Public Opinion — what level of support, whether the followers become voters or militants, whether the public plays organically, the rejection rate of the candidate, etc.

Recent Developments — what have been recent achievements on a personal, professional, family level, such as the growth of a project, the birth of a child or an international recognition, for example.

Focus / Decision — what level of resilience of this leadership, how much time this dream exists, how long has that decision been taken, etc.

Principle of Victory

In the movie “300”, which is about the war between Persians and Spartans, we have a lesson in Leadership when Leonidas responds not only ethically but boldly, a circumstance that could be the big problem.

With such an attitude, the leader makes it clear that victory is not worth the principles, but the principles are worth the victory.

Gaining public confidence is sometimes a matter of identification. At first, we are attracted to what we resemble and reject the different.

Therefore, an ethical stance and principles that seems common to us can generate one of the most valuable principles when the leader who connect with the leader: the identification.

In this regard, among the postulants the greatest national leadership, it is worth observing which of them sound most common to most of the people, through their way of dressing, walking, places that go and etc.

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